Ok this post may get me in trouble with some of you, but I am hoping that we can debate in an adult way.
You would have to be living under a rock not to have heard the latest controversy surrounding author J.K Rowling and her book The Cuckoos Calling. Now I would like to state this is my opinion only, and I would like to hear what everyone else thinks about this Subject.
I first noticed Viral Marketing for a book when Twilight by Stephenie Meyer was released, actually it was the movie not the book, although I have always been a reader I lost touch with my reading while I was having a tough time bringing up two
monsters darling toddlers. I was caught up in the Twilight Storm soon after, A vampire book, I love Vampire books! I have to read this, because obviously everyone was reading it. Everywhere I looked it was advertised on Television, Youtube, Facebook and even people reading it in the streets. I enjoyed Twilight series, I thought I loved it but after re-reading it again a few years later I wasn’t so impressed, Edward is just downright creepy and what is with the sparkling? but I was caught up in the Viral marketing, which was so well done that I never noticed how the publicity was playing me.
This brings me to the P.R stunt that was delivered by Stephanie Myers, with Midnight Sun and it’s pirated release. I don’t stand for pirating and don’t condone it. But what really got me upset was that Stephanie Myers blamed her fans and punished them by refusing to finish her book. Everything Stephanie Myers touches is gold by the Twihards. When you think about it, would you really like Midnight Sun? could you really read Twilight again except from Edwards view? Isn’t it just re releasing her book again and taking the easy way to make money instead of writing something unique and amazing?
I was a bit more wary when the Viral marketing hit “mummy porn” book Fifty Shades of Grey, I read reviews first and everyone was loving it, again everywhere I turned I saw 50 shades, which I am not saying viral marketing is a bad thing, but when books are less than stellar they really annoy me. Eventually I succumbed again to marketing and brought all three books. The first book was nearly a DNF for me, I didn’t like Christian I thought he was a creep he got of on belittling Ana and controlling everything she did. This is not a healthy relationship. The second and third books I enjoyed a bit more. Then came the P.R Stunts, It was revealed that E.L James wrote Fifty Shades as a twilight fanfic, and then the Twihards jumped on board, She didn’t like her book being referred to as “Mummy Porn” and lets not forget the article that accused fifty shades as being pedophilia propaganda. I am not saying that these instances are all the author’s fault or the publishers but they keep the book in the news and add hype to them.
Now back to the latest Viral Marketing and P.R Stunt, The Cuckoos Calling by J.K Rowling. In April this year a book was released called the Cuckoos calling by Robert Galbraith, it was a low seller. Then someone lets the cat out of the bag and tells everyone that Robert Galbraith is J.K Rowling. Rowling insists that it isn’t a publicity stunt, but what she can’t deny is now everywhere we turn we see the Cuckoos Calling advertised it has gone viral. So whether it is a Publicity stunt or J.K Rowling wanted anonymity for her writing The Cuckoos Calling is now number one on New York Times Bestseller list.
Let me know what you think about Viral Marketing, have you ever got swept up in the storm?